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Digital Marketing Specialist - 1:1 Communications Amsterdam

Digital Marketing Specialist - 1:1 Communications

auto‑dealer.com
Amsterdam

At auto‑dealer.com, we want to provide consumers with the best new car buying experience. Next to a house, the car is for most people their biggest and most important purchase. And instead of being stressful, that should be a delight. We bring unlimited choice, independent advice, local service and low prices to consumers. In an industry that currently essentially offers none of that. Together with our network of 10.000 local garagistes, we have already delighted 10’s of thousands of Swiss, French and German customers with our cars. Knowing that millions of new cars are sold each year, we are just at the beginning of making auto‑dealer.com the best way to buy your new car. Our future is to be the biggest, most preferred European alternative to automotive brand dealers!

We are always looking for talented new colleagues that share our passion and can help us reach our mission. If this interests you, please check out our opportunities on auto‑dealer.com/careers

auto‑dealer.com - Buying a new car was never this easy.

auto‑dealer.com is part of Delta Car Trade. Delta is a multi brand independent automotive group, founded in 2004 and headquartered in Switzerland. It holds offices in Switzerland, France, Germany, Russia and The Netherlands. As a group, Delta provides an end-to-end solution for consumers and professionals to buy or sell a new car. The auto‑dealer.com brand focusses fully on the consumer and is a primary growth driver for the future. Auto-Source is our B2B Software as a Service (SaaS) platform enabling car dealers to buy and sell new cars.

Job description

The Job

The new car-buying customer journey takes place over multiple months. Your role is therefore vital in ensuring our customers remain engaged and have the best new car-buying experience by providing them with the right message, at the right time and in the right channel across their end-to-end car-buying journey; from discovery to aftersales.

Important milestones within this journey include the touchpoints that customers have with our global dealer community. You will therefore also ensure that B2B direct communications (with new and existing dealers) empower and equip dealers to best serve end-customers.

You will take a data-driven approach, working with the analysts in the team to reveal moments where a thoughtful interaction will be the most meaningful to different B2C customers profiles and design, create, monitor, optimize and report on campaigns that create "Wow Moments" for our customers.

On the B2B side, you will work on creating and implementing acquisition campaigns to drive new dealer sign-ups, onboarding programs to ensure an increased activation rate, and reactivation campaigns for dormant dealers.

Responsibilities

  • Determine how to best communicate directly with end-customers (B2C) as well as dealers (B2B) at the key moments within their respective new car-buying and car-sourcing-and-selling journeys. Initially, your biggest channel will be email, but you will be involved in the expansion to additional direct communication channels (Whatsapp f.e.).
  • Asset design and production; work with our agency to localize content and coordinate with our in-house graphic designer, where needed, to support you with asset production.
  • Create global campaigns and touch-points across all customer journey phases, working with team members to build the audiences you need, where necessary.
  • Ensure that the B2B campaigns that you create generate sufficient new dealer sign-ups from our prospect databases.
  • Create onboarding journeys for new dealers, ensuring that they 1) remain active on our platform because we provide the best car-sourcing and car-selling experience and 2) are equipped to provide the end-customer with the best new car-buying experience.
  • Create campaigns to successfully reactivate dormant dealers.
  • Analyze and report on campaigns and touch-points, testing and optimizing to improve engagement, conversion, and customer satisfaction.
  • Requirements

  • You have 3+ years relevant digital marketing experience (email marketing, marketing automation, marketing communications).
  • You’re creative - constantly coming up with new ideas and not afraid to go for them, you start small, fail fast, and apply learnings.
  • You are able to combine analytical insight with creative execution.
  • A basic knowledge of HTML is a plus.
  • Native German or French speaking is a plus.
  • We believe in diversity & inclusion and we are striving to always have a diverse pool of talents. We would still love to hear from you if you feel you miss some of the requirements in our wishlist. Use your cover letter to share why you are the right person for this role. We might see something in your experience we love anyway and might invite you for an interview. If you do not apply, you will never know!

    Benefits

  • Competitive salary and paid holiday leave
  • Great team with opportunities to work with the international offices
  • Being able to be at the start of a journey, and really shape your work to your vision
  • Inspirational innovative scale-up environment
  • Beautiful office in Amsterdam
  • Work laptop provided
  • Apply for this job by e-mail

    Digital Marketing Specialist - 1:1 Communications Amsterdam

    DELTA Car Trade SA, The Hague
    Categories: 
    Digital Marketing Manager, Marketing Consultant