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Digital Account Manager, (Nike) Amsterdam, Netherlands


Position at Mindshare Worldwide


Job title:Account Manager, Paid Social


Client:Nike, Amsterdam

Reports to:Account Director

Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the worlds most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshares birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of Optimise, Capitalise, Maximise. We will not be defined by the formulaic definitions of media. Mindshares story is about teamwork. Its why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.We are a global media agency network with billings in excess of US$24billion (source:COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the worlds leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisations success.

The Role

Thecandidate will reportto the Senior Account Director. The Account Manager will lead the Exchangeteam, youll be instrumental in supporting the Nike Paid Social team at Mindshare to create + manage Nike campaigns across EMEA.

The Client

The Mindshare Nike team in Amsterdam is responsible for Nikes media output across EMEA markets.

A Unique Team & Client

The team is incredibly creative. We do it all for Nike: planning, storytelling, buying, production and we have a distinctive view on what constitutes Nike media, the future of communications and brand greatness. Our work is crafted, obsessed and delivered with passion.

The Nike EMEA team at Mindshare is collaborative like no other. We are an extension of Nikes own Integrated Media team, in daily communication with a range of clients and often working from the Nike European campus at Hilversum.

We are a passionate and closely-knit group who are committed to helping each other thrive we want to work with people who can bring vibrant personalities to the group.

Qualities we aim for in the team:

-Knowing whats out there (and whats coming):Good knowledge of key channels, platforms and media owners across EMEA.

-A passion for sports:Our people have a passion for and connection to sport and culture. Many are active athletes* and bring a unique curiosity for uncoveringunexpectedspaces in sport, culture and media. You will have a good knowledge of key media channels and platforms across EMEA.

-Tenacious & energetic:you have an eye for detail along with a desire to do great work (and help others do the same)

-Culturally curious:Know whats in, whats out and whats next. Be able to make observations on behaviour and provide POV for Nike.Fluency in a second language is a bonus.

-A head for digital:the key to the future is having a grasp of data + analytics (the science to go along with the art!)

*If you have a body, you are an athlete. All sports are welcome at Nike. For this role, a passion and knowledge of a range of sports is ideal.

The Person

The ideal candidate will be expected work collaboratively within the Social Team, wider Exchange team and with the planning team:

Extensive Paid Social experience, ideally to have experience of managing global clients but this is not compulsory

Understanding of how to execute Paid Social campaigns across the global platforms Facebook, Instagram, Twitter, Pinterest and Snapchat

Experience defining and putting into action a Paid Social strategy as part of the clients overall strategy especially for large Brand campaigns.

Experience using the native Paid Social platforms for campaign management, reporting and insight

Experience working with Facebook Marketing partners to determine the value they can bring to an agency and a client

Knowledgeable on the business opportunities through key platforms & partners

Strong project management and coordination skills

Strong interpersonal skills

High attention to detail and accuracy is essential

Support our Paid Social Team:

Take responsibility for your direct reports development and career progression within the


Review work quality of the team and take appropriate actions and or training to improve

quality levels

Surfacing the best work within the team and promoting this internally and externally

Performance measures:

The Paid Social Accountmanagerwill be measured through four key factors:

Foster a spirit of collaboration and integration with the planning team, WW FAST teams and

key social partners

Delivery of the clients Paid Social strategy ensure alignment with overall client Global /

EMEA strategy

Team development and innovation

Team retention

Contribution to and ownership of wider Paid Social team and FAST initiatives

An Expert and thought leader in Paid Social:

Be an expert in Paid Social and keep up to date with recent industry developments

Become an expert in all Paid Social services offered by Mindshare Worldwide, ensuring

outstanding client service and advancement of the group

Demonstrating excellent Account Management and Client Servicing:

Take responsibility for the operations of your team managing your client portfolio

Be the central client contact for your client portfolio, dealing at Director level and above with

senior management within the client and Mindshare organization

Apply best practice rigor to the way the team operates and manages the execution of Paid

Social campaigns

Be forward thinking and innovative in the development of Paid Social accounts and business

opportunities, always thinking of additional or new services we can offer our clients

Attend all important internal and external client Paid Social meetings to present, train and

provide outstanding levels of client service in a proactive manner


-Media Plan Management

  • Collating Excel media plans across all channels, uploading plans to Nikes Plan Management System and ensuring they are keptup to date
  • -Campaign Activation

  • ProductionManage production sheets, ensuring that Mindshare, Nike and all agency partners keep themup to dateHelping to plan + manage production video calls with all of the above
  • FinancePO and Budget management ensure that all incoming POs are logged and tracked accurately, support Planning Directors to make sure media plans are in line with allocated budgets
  • -Reporting + Campaign Wrap Ups

  • Collate reporting figures from a variety of internal and external sources, support the Planning Directors in creating visual reporting outputs for Nike Media
  • -Local Market + Global Co-ordination

  • Liaise with local Mindshare teams in UK, France, Germany, Italy and Spain across all elements of campaign creation and management
  • Work alongside Planning Directors to keep Mindshare Portland teamup to datewith EMEA media activity
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